Rework - job search lessons from entrepreneurs

Posted by jobspeaker in Business, Job Market, Technology on April 1, 2010

Rework Book Cover

Recently the founders of 37signals released their second book - Rework. It explores some of the common misconceptions of starting a business and serves to deflate the bubble somewhat of what starting a real business is all about. As a founder of Jobspeaker, I read it with interest hoping to pick up some gems of wisdom from two guys who have built a very successful business. I found it to be both inspiring and challenging to some of the assumptions embedded in our own business. So, if you haven’t been following their blog and during a time of unemployment you have flirted or even started a business and are thinking about doing it again then I would recommend it!

However, most of you are here to read about how to improve your job search and there are a few nuggets of wisdom here to help you as well. The advice in the book is generally pitched at founders or business owners and it speaks to these individuals about how to approach hiring. But if you flip this advice around and think about what it means for you, the job seeker, then there is also some common job search myths displaced. Here is a quick synopsis of what those ideas are:

  1. Resumes are ridiculous
  2. - the authors argue that resumes are full of half-truths, exaggerations and are for lazy job seekers that “spam” employers. So in order to stand out from the pack they recommend writing a focused cover letter that shows how you are interested in THAT company

  3. Years of irrelevance
  4. - Years of experience in a industry or a particular function is not a good predictor of future performance so employers need to look for how good candidates are at the job. Therefore you as a candidate with or without years of experience need to focus on how well you can do the job and perhaps be prepared to demonstrate it

  5. Formal Eduction?
  6. - If you don’t have a formal education from a well known school don’t worry, some employers are looking for those who do not necessarily excel in the classroom. Speaking from personal experience here: some of the most talented people I have ever met never finished any college education. These employers will look for your ability to deliver and your enthusiasm for the company and role.

  7. Managers but not delegators
  8. - the authors urge employers to look for people who are used to managing themselves, define tasks and accomplish those tasks themselves without oversight thus freeing the employer up to do other work. They challenge employers not to hire delegators who like meetings, who clog up the system with busy work and who don’t know how or want to roll up their sleeves and get the work done. Executing an effective job search is arguably a great test for this ability!

  9. Be a great writer/communicator
  10. - No matter what the job function - clear, concise and effective writing is a core skill that will benefit the employer as writing (via email, sms, etc) is the main form of communication today. So as a candidate use whatever chances you have prior, during or after the job search process to show your own style, personality and communication skills through your writing.

Taking this approach requires you to know what type of company you are applying to, how they hire and whether this approach will work. It won’t work for all situations but there are certainly some that it will help you significantly (particularly smaller companies). But this is the approach that we are recommending anyways as job seekers who are looking to take control of your job search.

Tell us what you think, is this good advice?

First Contact - Don’t be a Captain Kirk …

Posted by jobspeaker in Job Market on March 3, 2010

This post is Part 5 in our 7 part series on how to manage your job search.

Congratulations you’ve probably done a lot of work to get this far and now you have contact with the hiring manager within the company. In Star Trek, Captain Kirk often wandered onto a new planet without finding out much about the aliens that lived there. Kinda saying, “Hi, I’m from Earth, you’ll LOVE me!”. Well, that might have worked for him but it probably won’t work for you. Assuming you are going to talk to this company about a role then you’d better do your homework on the company and the people you are going to meet. Arguably this stage and the next (the interview) are where you need to put in the most effort.

Now that you’ve got the introduction to the hiring manager you need to put your best foot forward and to do so you need to present yourself as the perfect candidate (without making things up). You need to work the network that got you into the role in the first place in a very short period of time so that you can alter your resume and cover letter to fit the role and company. Speak with those that introduced you to the company, speak with others that you know at the company or people who used to work there to get a better understanding of the company, the individuals and more specifics on the role. Most job descriptions are not written very well and there is always more information about the role that is pertinent to your application than can be explained in the job description. This is what you are searching for - the information that once highlighted in your resume or cover letter makes the hiring manager sit up and take notice. For some great advice on resumes and more generally on job searching, check out these bloggers: Susan Ireland and Alison Doyle.

It is our opinion that you need to customize your resume and cover letter for every role. You should maintain a standard resume for the major job roles that you are applying for i.e. a version for all of the project manager roles and a version for all of the copywriter roles. Then when applying for a role you customize your application (cover letter and resume) with details that highlight your skills/experience for the role even if that means changing just a few words or a sentence or two. In other words, you need to make the resume fit the job description and bring out information that address the must haves in the job description or that you have found in your research. Now that you have a better understanding of the company and the role than anyone else in the application process (based on the homework you’ve done) - you now must use that advantage to move your application to the top. This background knowledge also serves as a great basis for the research you need to do when you move through to the next stage, the interview.

Let’s not forget that warm introduction we talked about in the last segment (Approach) - now you hand your resume and cover letter to your contact at the company and ask them to give it to the hiring manager. Of course, if you can also ask your contact to recommend you that’s even better. But either way, it is your responsibility to convince the hiring manager that you are the person for the job once they see your application.

So unlike Captain Kirk, who had more than his share of unpleasant experiences with alien species - you can increase you chances of a positive response to your application by doing a small amount of additional work.

Next:
Step 6: Interview - be prepared!

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Jobspeaker is a service to help job seekers manage their job search - sign up at www.jobspeaker.com.

The Art of the Approach (networking to your next job)

Posted by jobspeaker in Job Market on February 16, 2010

This post is Part 4 in our 7 part series on how to manage your job search.

So I have to admit that writing this blog post took longer that I expected and I guess it reflects the difficulty of the subject matter. Making contact with colleagues, friends and other acquaintances in looking for a job is difficult, delicate and not what you would expect if you haven’t done it before. But before we get to how you go about doing this, let’s first talk about why:

According to a 2009 survey by Career Crossroads, 38% of all jobs get filled from candidates that are already known to the company. Only 8% get filled by candidates that sent their resume in without an introduction. So, are you better off sending your resume in the hopes of hearing something back or are you better off investing some time and effort to network so that your resume gets a warm introduction?

Clearly the answer is to get the warm introduction wherever possible, but how do you do that? That’s where networking comes in – it is an attempt to get that introduction through one of your existing or new contacts. In our opinion, it’s definitely an art rather than a science as it requires you to be creative, diplomatic, and delicate in how you find/approach people. You need to be able to understand the strength of your relationship with each individual and gear your approach based on that, plus other considerations such as: how badly do you need them to introduce you; how many times have they helped you before; the last time you’ve talked to them and do you have something to share with them. If you have established a pattern over the years to show that you have reciprocated any assistance given or kept in touch with people, then you’ll likely be helped. Otherwise it may take some time and effort in order to re-establish those relationships and politely ask them to help.

LinkedIn is a great tool to help you manage your professional relationships, but it too requires time and energy over a prolonged period in order to help. LinkedIn helps you understand how you are connected to companies in your Target list. Even with tools like LinkedIn, Plaxo, Facebook at your disposal, you’ll still have to manage it all yourself and keep track of your contacts and the result of conversations. In some cases you might already know people at the company. In others, you’ll have to carefully work your network to get to the hiring manager. In most cases though, you’re probably no more than 3 steps away from someone at that company. Start with the people you know best, but don’t expect a response from everyone – move on to the next person who will bring you one step closer to the company.

There may be cases where you’ll have to reach outside of your network altogether in order to reach someone at the company. In these circumstances we recommend understanding where people from that company might hang out. Remember face-to-face meetings are best where you can establish a personal relationship so whether it be a coffee house, a professional club or another social setting, you need to put yourself in situations where you can meet these people and where they too are more open to meeting new people.

But make sure to stay open to exploring new opportunities during these conversations as that’s the best way to uncover the hidden job market.

Next:
Step 5: You’ve made contact with the hiring manager, now what?

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If you liked this post, please follow us on Twitter or Facebook.

Jobspeaker is a service to help job seekers manage their job search - sign up at www.jobspeaker.com.